Dave and Emily Whitlock Fly Fishing School Wins Apex 2001 Award

Brooks-Jeffrey Marketing Wins the Grand APEX 2001 Award for Dave and Emily Whitlock Fly Fishing Web Site

Emily Whitlock holds the Grand APEX 2001 Award that Brooks-Jeffrey Marketing, Inc. won for creating the Dave and Emily Whitlock Fly Fishing Web site. Standing in the back and ready to fly fish are Brooks-Jeffrey Account Executive Eddie Majeste and Creative Director Shannon Brooks. Dave Whitlock, a nationally known artist and world-renown fly designer, sits next to Emily; together they teach fly fishing in the Oklahoma Ozarks area.

Brooks-Jeffrey Marketing, Inc. in Mountain Home has won the coveted Grand APEX 2001 Award for the Dave and Emily Whitlock Fly Fishing Web site. Out of 5,100 entries, only 75 participants receive the Grand Award for Publication Excellence. The APEX award goes to communications professionals whose work demonstrates "excellence in graphic design, editorial content and the ability to achieve overall communications excellence."

The Dave and Emily Whitlock Fly Fishing Web site is a comprehensive site featuring their fly fishing school in the Arkansas Ozarks, personalized information about the sport, magazine articles and even a fly fishing store.

Shannon Brooks, Creative Director of Brooks-Jeffrey Marketing, said the award-winning qualities of the Dave and Emily Whitlock Fly Fishing site are attributed to the firm's close working relationship with the Web client. "We were able to capture the enthusiasm and delight that Dave and Emily Whitlock have for the sport of fly fishing," Brooks said. Visitors to the site will find fly fishing articles, clip art and illustrations by Dave Whitlock, who is a nationally known artist, author and world-renowned fly designer. He and his wife Emily teach fly fishing at their school near Mountain Home in the north central Ozarks of Arkansas and around the country.

According to Brooks, the Grand APEX Award was possible because of outstanding team work. "A team of copywriters, graphic designers, web designers and account executive Eddie Majeste pulled together to create a lively, easy to navigate site," Brooks said. One of the goals of the team was to design a site that answered any questions a visitor might have.

Two special features make this Web site especially successful for businesses interested in broadening their market capabilities: an electronic registration form for the Whitlock fly fishing school and a fly fishing store. The Web site visitor is able to purchase books online that were written and illustrated by Whitlock as well as collector's edition flies, illustration prints, T-shirts and video tapes. Fly fishing amateurs and afficionados can easily shop for such books as the L.L.Bean Fly Fishing Handbook authored and illustrated by Whitlock and An Outdoor Journal by Jimmy Carter, who asked Whitlock to do the illustrations. Dave Whitlock will personally autograph any of the books.

"We at Brooks-Jeffrey Marketing are eager to design other such Web sites of this caliber for businesses in Arkansas," Brooks said. "Businesses everywhere are taking advantage of e-commerce," she noted.

Brooks-Jeffrey Marketing, Inc. is a full-service marketing agency, established in Mountain Home in 1984, producing marketing campaigns for manufacturers, professionals, health care providers, retail merchants and tourism businesses. BJM's services include commercial art, copywriting, public relations, Web site creation and maintenance, event coordination, photography and mailing services. Contact account executive Eddie Majeste or Jodie Jeffrey at (870) 425-8064. Email inquiries to shannon@bjmweb.com.